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The Blade

BLADE brings together the world's first exclusive collection of advertising masterworks in a massive 450 page, full colour publication. Our eclectic survey of cutting edge communications gathers the wit and wisdom of the worlds leading creatives. Only the most compelling copy, captivating designs and dynamic brand identities are showcased in a publication that shifts the way we look at advertising. Page through a portion of it and find out more at The Blade on Pocko Editions or view its external microsite.

Kika - My First Word Book

Pocko's first children's book is out now... introducing kika, the amazing little rabbit! This colourful and tactile book, drawn by Japanese artist Fukiko Yamamoto entertains and educates 0-3 year olds. "Kika is... spunky, expressive and unique.

Pocko Collection Series 4

EL Cártel, a book of fly-posters that have been displayed all over Madrid, broadcasting visual allegories on western life, society and politics.

You've stomached the papers, you've endured CNN, now see the news from the ground. El Cártel is the siren of the city, waging a war of guerilla news on the streets of Madrid. Chronicling an age where information is industry, this activism art is the visual intifada. Author: Olaf, Jaques le Bisquit, Mutis and Eneko make up El Cártel

Postman, brings us a cynical collection of comic images, each one painted directly onto envelopes and posted around the world.

Dragging the post office back from extinction, this sensational collection of storified envelopes fights the war against phone, fax and email. Addressed to Donald Rumsfeld, Tony Blair and a London Zoo Monkey, these are frescoes par avion that you’ll treasure forever. Author: Jeroen Teunen

DIY, The Pocko Family has given birth, and you are holding the baby. This Pocko infant is yours to mould into maturity. Lavish its pages with your wildest ideas, your fears and fantasies, all the things you wanted Pocko to do but were afraid to ask. Author: You

Cheap Pop, reality is not always what it seems, you find yourself pixelated inside the graphic world of computer games and Japanese pop iconography. Houston, we have a problem… What seems to be the trouble, Hubble? Aliens Houston, luminous demons and neon creatures, acid hair and mythical features, slam on the brakes, Houston, we gotta stop, we’re crashing down on planet POP! Beep!! “Game Over.” Say farewell to the reality of soil and water… welcome to Takora Futori’s cyber world of Cheap Pop

Hot Wheels, presents us with the obscure side of humanity’s savage love affair with the car buzzing insanely behind the wheel of a supersonic post apocalyptic drag race auto. With flame on their wheels, mad racers are the lunatic fringe of motor racing. A ramshackle fusion of body and wheels is engineered. Oil and organs struggle for supremacy as man and motor drive each other round the bend. Author: Dan Holliday

Faulty, the awesome grasp of fervent love, deviant and yet compelling, where image and text merge in poetic constellation. Two views of one love. She draws the pictures. He writes the captions. Together, they blend bleakness and beauty, crafting an arsenal of postcards for murderous love. Author: Soozy Lipsey and Mike Benson

Pocko Collection Series 3

I Am Me In the hyper-reality of popular Japanese culture nothing is ever as it seems. Every month thousands of the young Japanese girls that read teen magazine Nicola send in illustrated postcards to Yonehara, the editor. On blank cards the girls draw Manga style personifications of themselves. What goes on in the mind of a teenage hormone-bomb? Slip under the skin of one of the world's most impenetrable societies, below the apparent sweetness and feel the wakening heart beneath. Author: Yasumasa Yonehara.

Out of Science In Hiro’s world rational scientific order has completely collapsed – it’s almost as if the Enlightenment had never happened! Through a series of related images Hiro describes a world that is surreal, amusing and threatening by turns. His richly coloured, expressionist paintings are populated by a host of characters. Is science the dominant religion? We place our lives in the hands of doctors, we trust science to play with natural order. Where will this worship take us? Where are we now? Strap on your safety belt and prepare to launch...out of science. Author: Hiro Sugiyama

U EL EL UL EL TE KA is the remarkable record of a series of co-operations between the Ukrainian military and a host of respected Ukrainian artists. The USSR-the world's last great empire was held together by the fear of the Red ARmy. Now, a group of Ukrainian artists and their former oppressors engage in a once unthinkable collaboration. As fashion blends with the crumbling symbols of military power, the old order fumbles down an unchartered trail. Author: Marta Kuzma

M.I.A. Images and icons of revolution and resistance litter our visual environment. Torn from their original context they are put to work for their own ends by agents of our culture industry. From a long-forgotten region of endemic conflict comes a project to challenge your ethical core. The art of warfare is sprawled across these pages transforming bloodshed into beauty and raising the phoenix of forbidden expression. Author: Maya Arulpragasam

Quattro Stagioni Beware the darkness! This 24 page postcard book is the chilling visual record of the effect of the endless Finnish winter on Haapaniemi’s psyche. Shrouded in winter for most of the year, Finland's seasons are mostly left to the imagination. Fantasy creatures and visionary landscapes merge to create a whole new calendar. Author: Klaus Haapaniemi

Pocko Collection Series 2

Lost Weekend, is a series of illustrations springing out from the artist’s self imposed two-day weekend isolation. Chronicling every idle thought, every unconscious wandering of a mind fizzing with humour and energy, Lost Weekend is a mental slideshow. Curious, thought-provoking and exceptionally funny, anything can happen in the world of a wondering mind. Author: Paul McDevitt

Day by Day, presents a photo-history on identity and the erosion of a relationship. Time heals...and wounds. A bittersweet portrait of the most difficult project of all: a relationship. Each face frozen on film tells a subtle story of hope, fear and our sheer determination to love. Authors: Ori Gersht and Tracey Ferguson

Pocko Collection Series 1

Dear Thank You Yours Sincerely This book is a collection of 77 letters received by the artist in reply to his incessant applications over a period of three years. From these most prosaic documents a kind of bittersweet poetry emerges, a sustained and repetitive meditation on the politics and the poetics of rejection. Author: Atsuhide Ito Dear Reader, Thank you for your interest in buying this book. However we regret to inform you that despite your impressive credentials, competition in this field is extremely fierce and unfortunately we are unable to grant your request at this time. Best of luck in the future. Yours Sincerely, Pocko

Yamanote Iñigo Asis’s photographs, taken on Tokyo’s circle line, exploit the sense of ‘curtains opening’, when the unsuspecting passengers momentarily confront the waiting photographer. Standing in front of the camera has never been so annoying. But the point is that from this uncomfortable situation the most fascinating facial expressions emerge: hidden details of the contained anger created by the impotence to do anything about it. Author: Inigo Asis

Powersmile Privately collected by two German teenagers in the 70's, the press-photos of US Senators and Governors in ‘Power-Smile’ are a miniature archive of a period when media-friendliness became the establishment's key survival strategy, evidence of the then-emerging reality that a good PR shot is worth a thousands votes. Clean as my teeth, straight as my tie. Here in all their greasy glory are the power-hungry political chameleons of Nixon's America, flossing for office and combing for Capitol Hill. What do you see in the mesmerised stare? Learned or lobotomised? Groomed or doomed? Author: Adam Lowe

Tablehead 'Tablehead’ is a kind of travelogue, a document on the appearance of 'players' in six different countries, and the pictures themselves are replete with subliminal signifiers of national difference. They play without pay. Table footballers are four-inch 'time capsules'. Bruised and abused by their obligitory vocation, some lose their heads, others bear their scars with pride. Every face a story soaked in personal pain and glory. Author: Nicola Shwartz

He said, She said These unassuming snippets of typed dialogue and ultra-naïve felt-pen drawings of stylish young people, set against a background of lined school notepaper, presents us with a catalogue of poignant, and often hilarious, vignettes. "I love you." he said. "How do I know that?" she said. "You don't." he said. Prodding for reassurance, these felt-tip creatures explore the deception behind romantic cliches. Emotions wrapped in words confuse the truth. It's not that we don't mean what we say, it's that we don't know what we mean. Author: Daisy de Villeneuve.

I Told You So

by Daisy de Villeneuve Forward by Zac Posen Following the glorious international response of “He Said, She Said”which is now out of print, best selling author Daisy de Villeneuve is releasing her second book with the support of Topshop and published by Pocko Editions. Release date: November 2003 THE BOOK: ‘I Told You So’, is a series of short stories about different girls, what they all share in common is that they are of the same type: ‘Bitch’. Partially auto-biographical, Daisy de Villeneuve gives us insights into the twenty-something, singleton world of girls, dating and the cruelty of female friendships. “These girls have somehow ended up entangled in my life and the stories follow my encounters with them; always showing up at the wrong time, rude to my friends, stealing my men and taking what they can get from me. All in the name of innocence? Girls dread girls like this. ‘I Told You So’ is a world where the cat’s claws are poised to scratch the nearest female competitor. Some of us avoid them and others attract them yet along the line, we have all been scratched! ‘…She was psychotic, demented and badly behaved, but it was as if they were oblivious to all of this. She’s the kind of girl that has a big mouth and an opinion, typically clueless opinion.’ DAISY DE VILLENEUVE: Since the publication of ‘He Said She Said’, Daisy’s profile has reached critical mass. Frequently interviewed in art and style magazines from New York, London, Paris and Tokyo, Daisy continues to promote her work with critically acclaimed exhibitions. Her disarming line drawings have drawn rave reviews from a number of critics and have been taken up as a leading light of Topshop’s recent major charm-offensive. TOPSHOP & POCKO ‘I Told You So’ is kindly supported by multi-award winning high street retailer, Topshop. ‘Having worked with Daisy previously on the launch of our shoe collection, we are honored to be able to continue this relationship’ – Jane Shepherdson, Topshop Brand Director. ‘I Told You So’ will be available from selected branches of Topshop and bookstores from November. Pocko is both an independent publishing company as well as a creative agency and has achieved world wide acclaim for The Pocko Collection: a series of visual books with massive cult following. Each book contains 100 colour illustrations, hardcover and priced at £14.99. ISBN 1-903977-19-3 For review copies please contact Pocko Editions: Inigo Asis, info@pocko.com tel .020 8964 9580 For further information on Topshop, please contact: Sameera Hassan or Nicola Griffin at Topshop Press Office on 020 7291 2388/020 7927 1484.

Works by Daisy de Villeneuve

"Daisy de Villeneuve has brought illustration to the masses." - Elle "Beautifully illustrated with Daisy's naive and witty line drawings, and is extremely funny as well as being rather touching... horribly believable." - Vogue.com "Daisy de Villeneuve is a truly remarkable artist whos has a gift for translating the pathos of her daily adventures into smart, modern and comic work. - Zac Posen.