Following their barnstorming in-store activation in 2017 Apple invited their favourite creative collaborators to appear in character on the walls of stores worldwide. Michela Pichi’s hugely successful in-store and interactive program for Apple’s Cologne store was a celebration of pride and encompassed artwork on the walls, workshops led by Michela and stickers that were free download at the App Store.

“It was great to work with the Apple family again and be included in the collage of favorite artists they worked with” – Michela Pichi

The global 2017 Apple in-store campaign which was activated across 250 stores worldwide won big at the Cannes Lions, taking home the Grand Prix. We are very proud that Michela was part of a well deserved win!