MERCEDES - BENZ
Commissioned by BBDO, Mercedes-Benz’s outdoor print campaign by IC4DESIGN took a total of 11 months to complete.
The city scene features a near-accurate version of Istanbul, populated by a full range of Mercedes cars, and hundreds of charming characters.
There’s just so much to see in here, so many precious moments and stories, we don’t even know where to start. Tremendous work by the boys in Hiroshima.
The city scene features a near-accurate version of Istanbul, dozens of Mercedes models, and hundreds of characters in their own bizarre and amusing stories.
Famous landmarks such as the Galata Tower, Taksim Square, Old Town Walls and the Bosphorus Bridge are all illustrated in loving detail.
Amongst the many stories depicted is one particularly humorous manhunt throughout the city. The thief’s path is sketched out during the early design stages.
