PRADA
Back in Spring 2019 Bijou Karman was invited to collaborate with luxury fashion house, Prada. Working on a series of illustrations which would be used to promote their SS20 eyewear collection.
Taking her undeniably cool 300 Polaroids project as inspiration, Bijou created bold patterned illustrations which can be downloaded as Instagram story filters via the Unfold App. The illustrated digital frames were created in order to promote Prada’s new range of SS19 Disguise sunglasses across social media platforms whilst giving the fashion savvy an opportunity
to interact with the reputable brands SS19 campaign as seen through Bijou Karman’s creative lens.
To coincide with the Prada Disguise campaign, Manrepeller had members of their team put on the SS19 Prada shades and pose, serving up facial expressions which best described their personality. Bijou then had the further challenge of interpreting these images with Prada’s stylish frames in mind, creating nine playful illustrated polaroids to sit alongside articles on their website and social media platforms.
“Sunglasses can keep people out, an extra layer of protection when you’re simply not in the mood for eye contact. Celebrities use them to avoid the paparazzi; normal folks use them to avoid sun damage. They are both shield and accessory. Sunglasses can do so much to telegraph what it is we want the world to see or know about us.”
— Manrepeller
“The ManRepeller team wearing the new Prada eyewear selection is the protagonist of a series of portraits. Each with their own facial expressions communicates a multifaceted personality highlighted by the colourful graphics by artist Bijou Karman.”
— PRADA