TRELLIS
MARCOMS FOR UCLEAST
Trellis is an ongoing UCL East program that connects university researchers with local east London communities through collaborative art projects. It fosters partnerships between artists and academics to create community-focused, socially impactful artwork that reflects local stories, challenges, and cultures, enhancing engagement between UCL and the surrounding areas.
Pocko’s goal was to design the Trellis visual identity, produce a full package by delivering the visual content for various channels, including social media, marketing materials (web banners, email invitations), and print (billboards, posters, booklets, etc).
Trellis 4 brought together six "artist x researcher" groups to collaborate on a dynamic exhibition. The main challenge was transforming complex theoretical concepts into visually engaging works that could resonate with a diverse audience of the local community as well as academics and students. Additionally, the program aimed to foster a cohesive identity for the exhibition while embracing the differences of each individual artist x researcher group’s unique perspectives and contributions.
“Partnering with Pocko helped us identify new opportunities to reach our audience and sharpen our focus on who we wanted to target”
“The design-led campaign that Pocko came up with was really in tune with the message we were trying to communicate.”