KAMPARI SODA & KAPPA
‘The Capsule Collection’ Streetwear Promotional Campaign
Pocko is delighted to have contributed to the creative synergy behind The Authentic Aperitivo, a collaboration between Campari Soda, Kappa, artist Andrea Muten, and renowned Italian video artist Yuri Ancarani. This unique capsule collection celebrates the spirit of authentic moments and the unlabelled conviviality of the Italian aperitivo.
As part of the project, Pocko helped connect Campari Soda with Andrea Muten, whose artistic vision brought to life the spontaneity and freedom at the heart of the aperitivo culture. Muten’s work seamlessly complemented Kappa’s iconic sporty aesthetic, reinterpreting the 222Banda design with a fresh and meaningful twist.
The director of the campaign was Yuri Ancarani, a visionary filmmaker known for his ability to tell powerful, visually striking stories. Ancarani’s contribution brought an additional layer of depth to the project, capturing the beauty of authentic, everyday moments shared over an Italian aperitivo through his signature cinematic style.
Through this collaboration, The Authentic Aperitivo stands as a vibrant celebration of art, fashion, and the timeless Italian ritual of gathering with loved ones. It’s a testament to the power of creative partnerships, resulting in a collection that goes beyond fashion to embrace the essence of life’s most spontaneous and genuine moments.
