ESSELUNGA
Michela Picchi collaborated with huge Italian retail chain store, Esselunga on a complete 360 illustration campaign!
Illustrating the whole of their ‘Fidaty’ rewards brochure - Michela brought her bright psychedelic patterns and colours to the iconic Strawberry covered magazine.
“It was super cool to create a new imaginary world with so many different scenes for Esselunga! I was so happy to include many of my iconic colours and patterns, as I really wanted to make sure I merged my world with Esselunga’s”
– Michela Picchi
“Michela has a unique style. She immediately grasped the essence of the brand and was able to represent it in a fresh and fun way. Her talent is indisputable!”
– Paolo Cremonesi, Creative Director at Armando Testa
“Collaborating with Michela and Nicola has been a stimulating experience for their creative approach and their professionalism, thanks to which we have obtained an excellent work”
– Valter Aracco
