AMAZON MUSIC
FUJI ROCK FESTIVAL
Sawako Kabuki, known for her unique and playful animation style, brought her unique artistic vision to life in a promotional campaign for Amazon Music Japan at Fuji Rock Festival. Her work for this campaign centered around 4 joyful animations that highlighted the festival’s energy and the excitement of ad-free music streaming.
The ads successfully captured the spirit of the festival by combining vibrant visuals and lively motion to celebrate Amazon Music's 5-month trial offer. Kabuki’s ability to evoke emotional engagement through her bold work played a significant role in delivering the message that music is a universal joy, perfectly aligning with Amazon Music's goal of inclusivity and accessibility at the festival.
Voice overs for this project were produced through the entertainment agency, HORIPROCOM
Fuji Rock Festival, one of Japan's largest music festivals, is held annually at Naeba Ski Resort. Known for its diverse lineup of international and local artists, the 2024 edition featured performances from major acts such as Noel Gallagher’s High Flying Birds, The Killers, and Peggy Gou. Amazon Music, as the festival's official supporter, provided global access by livestreaming performances across four stages via Twitch and Prime Video. This partnership allowed festival-goers and online audiences to experience not just the live shows but also exclusive artist interviews and behind-the-scenes footage, making the festival more inclusive and accessible to music lovers worldwide
