SAPPORO
THE SHARE COLLECTION
At Ebisu Garden Place, a landmark of the sophisticated city of Ebisu, a new sustainable initiative emerged: the ‘Share Collection’ building, created as a platform for various up and coming sharing services. It has been built in Ebisu, a luxury area in the city, and they invited Michela Picchi to visually conceptualise their ‘Share stand’ in her classic joyous colour pallette.
Michela designed the facade of this “Easy sharing” spot demonstration experiment where you can see, touch, and experience before you buy. Michela also designed various design elements that were posted around Ebisu Garden Place.
This project promotes new, sustainable lifestyles where you do not own things that you only use temporarily, and where you only buy things that you really like after a trial run before purchasing.
“As consumers’ understanding and awareness of the importance of living in an environmentally friendly manner has increased, sharing services that handle a variety of items have been born and the market is expanding. We’re proposing a new, sustainable lifestyle that is ahead of the times!”
— Ayumi Hamamoto, Manager of the Business Development at Ebisu Garden Place
