Hyundai
INTERNATIONAL WOMEN’S DAY
To celebrate International Women’s Day, Hyundai created a super fun pop playlist to enjoy whilst driving. Pocko’s most recent and exciting new signing Qianhui Yu illustrated and animated a series of powerful women at the wheel, wind in their hair without a care in the world.
The illustrations and animations were shared on Hyundai’s International Women’s Day spotify playlist, social media and blogpost. Qian’s fun sense of colour and elegant animation style was the perfect fit to support Hyundai’s International Women’s Day campaign.
“It was an exciting and challenging project that was ambitious in scope with a tight deadline. Celebrating women of different ethnicities and backgrounds was perhaps my favourite aspect of the commission.”
— Qianhui Yu , Illustrator
“Qianhui was a total joy to work with – we’re thrilled with the way this campaign came out on such a speedy turnaround, and the client couldn’t have been happier.”
— Titus Scholl, JVM Berlin