MARVIS

MARVEL YOUR ROUTINE

From kinky firemen to toothpaste skis, Pocko was invited to collaborate with Marvis Toothpaste on their new irreverent campaign, ‘Marvel Your Routine’, capturing the playful essence of the brand.

Working closely with Le Pub, Pocko brought this animation production to life. We joined forces with a range of Illustrators & animators, each with a unique style. All from different parts of the world, and encouraged to bring their own stories to the table.

The aim was dispel the idea that oral hygiene is a mundane task, by offering a fresh perspective. Bringing 5 different talented artists together was an exciting challenge, but one that Pocko rose to with enthusiasm.

Pocko guided each illustrator through concept & ideation, director’s treatments, character development, animatics, colour palette development, rough and final animations – all to convey one simple message: “Marvis turns the mundane into extraordinary”.

The campaign has been featured in Little Black Book, Ads of the World and Shots!

With a focus on 5 different flavours, each artist went on a different journey to encapsulate this message.

Sawako Kabuki, Japanese illustrator, with her cheeky and witty touch, captured the essence of the Jasmine and Whitening flavours, using her recognisable playful and unexpected transitions.

Whilst Italian Sebastiano Fossali, used his painterly and textured style to turn the liquorice flavour into an extravagant fireman’s unexpected journey through space.

One of Pocko’s own, French Simon Landrein promotes the freshness of Strong Mint with a mountain adventure.

Animation studio, AWOLFF, long-standing Pocko production partner, worked on bringing all these intricate and unique animations into one 30-second mash-up. Working with Matteo Manzini (AWOLFF Founder & Creative Director), we came up with multiple ideas for how to transition from one flavour, (therefore one style), to another in a seamless and effortless way.

We know, routine is boring. That’s why we all need a bit of marvel. Now, you can go around screaming at people. Or you can try Marvis’ infinite, colorful, marvelous range of toothpastes. All you need is a squeeze to marvel your routine!

Prepare to be dazzled — Andrey Kasay's latest animation for Marvis toothpaste is all about the sparkle. A white tiger guides us through a luminous journey, embodying the essence of the Whitening toothpaste flavor.

As part of the ongoing ‘Marvel Your Routine’ campaign, Marvis fell in love with Andrey’s ironic and poppy style and invited him to tell the story of the Whitening flavour with a strong key visual and animation film, for all social media channels worldwide.

Andrey Kasay is an artist based in Berlin originally from the far east shore of the Amur river in Russia, where his neighbours were the Amur tiger and a wild dog, who gave him inspiration and taught him how to draw and animate.He uses bold lines to draw shapes filled with vibrant and distinct colours. His work is based on real life subjects, political satires and metaphors of the contemporary society we live in, with a retro and psychedelic feel.

He’s curated many exhibitions across the world and participated in a number of festivals such as Pictoplasma in Berlin, Supernova Animation Festival in Denver and Art Basel in Miami.His clients include: MTV, Nike, Puma, Gucci, Red Bull, CNN, Washington Post, New Yorker, Adidas; or featured by such guys like VICE, WIRED, Juxtapoz and It’s Nice That.

Pocko was invited to collaborate with Marvis Toothpaste on their new irreverent campaign, ‘Marvel Your Routine’ Alongside the beautiful illustrations and animations produced, Sebastiano Fossali, one of the great illustrators commissioned for this project was tasked with the responsibility of designing 2 great Murals in the city of Milan.

One of the murals was featured in Via Casale, in the Navigli quarter of Milan. Whilst the other was placed in Milan’s Central Station in full visibility.

The campaign has been featured in Little Black Book, Ads of the World and Shots!

Sebastiano Fossali, uses his painterly and textured style to communicate Marvis’ playful personality which makes the brand stand proudly in the city and communicate a refreshing aura.